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Trial Run Would Give Consumers Options For BTN
June 19, 2008
Layfayette Courier & Journal (IN)
By Mike Carmin
Once the Big Ten Network and Comcast formally announce that they'll be working together, look for both sides to declare victory.
The BTN will trumpet its stance that the network is on expanded basic cable, giving everyone access to Big Ten programming.
Comcast will tell you it didn't pay the original asking price of $1.10 monthly fee per subscriber the BTN was asking.
Look for more rhetoric once the deal is announced.
From the early reports, the BTN will be available to everyone on expanded basic cable through the upcoming football and basketball seasons.
Beyond that, the network could be shifted to a digital sports tier, depending on the language in the contract. Then you can decide if you want to keep it and pay the additional fee or dump it all together.
If true, this seems like the best possible solution to this long dispute. It will be up to the consumer if the BTN is worth keeping.
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